Based in California, JanSport is the world’s largest backpack maker.
For campaign years 2013-14, I joined the Teak team to help JanSport with their goal to amplify their brand and introduce their new Outside Collection.
The solution was to develop a measurable integrated campaign that would stay true to JanSport's heritage brand, but create an experience that was relevant to millennials — art, music, and urban lifestyles.
The results far exceeded JanSport’s goals. Check out their case study for the full story and more work.
Google and American Express teamed up to create My Business Story, a new video tool to help small businesses tell their stories, connect with new and existing customers, and encourage communities to participate in the Shop Small® movement.
The team at Google has approached the thinkers at Teak for creative solutions for projects big and small. A couple of highlight projects that I had the pleasure of collaborating on is the YouTube Ads Leaderboard for Think with Google and a campaign strategy proposal for Google Engage for Agencies.
Google's internal agency solutions team, The ZOO, builds and runs smart campaigns across YouTube. Their team commissioned Teak to help them create custom marketing solution proposals for their various clients.
AdWords for Video: Right Viewers at the Right Price
TrueView Video Ads: Formats
YouTube Channels: Your Home on YouTube
We Love Colors
WeLoveColors.com offers the largest selection of colored hosiery anywhere. Their spirit is expressive and fun! The goal of the site redesign was to reflect their spirit while at the same time upgrading the site to be mobile friendly.
Once a year, writers and musicians take the stage at the beautiful Fox Theater to benefit Children's Hospital Oakland through their Notes & Words event.
The Teak team is proud to have once again donated its creative talents to help such a worthy cause. You can see the work supporting this event throughout the Bay Area via posters, social media campaigns and promotional videos.
The goal of Melzy Creations is to offer people a healthy and delicious way to enjoy chocolate. Their brand story is as original as their creations and they wanted their website, social platforms, and packaging designs to convey just that.
Feedback Magazine was a five-year-old lifestyle publication featuring urban culture, electronic music, fashion, and art. It was launched in Austin in 1999 to give exposure to Texas' growing electronic music scene. The publication published 22 issues in its five years.
These are a selection of personal and academic projects I created to develop and explore design techniques across various mediums. If I'm not working on projects, I like to play around and see where I can push my creative limits.